Planned-for-You Guided Vacations

Travel Simplified. Memories Amplified.

At Target Tours, your vacation begins the moment you decide to travel.

Shouldn’t planning a vacation be easier? Yet for many, organizing a trip means drowning in details and endless online research. Finding flights, coordinating schedules, and the nagging worry you’ve overlooked something that could derail your entire vacation. The stress of planning can easily overshadow your excitement, leaving you exhausted before you’ve even packed your bags.

We make it simple. With Target Tours, everything is taken care of — flights, hotels, and the small details that bring peace of mind.

Your only job? Relax and enjoy the journey.

Why Travel With Target Tours

Travel Made Simple

Let us handle all the details, so you can sit back, relax, and enjoy the journey.

15+ Years of Excellence

Enjoy peace of mind as you join the thousands of satisfied travelers who've experienced our renowned expertise and warm hospitality.

Expertly Crafted Itineraries

Enjoy a vacation that takes you to the heart of each destination, with a perfect balance of guided activities and free time to explore.

Authentic Local Experiences

Connect with the people, places, and traditions that make each destination unforgettable.

Fast, Friendly, and Personal Service

We treat your travel like it’s our own—with quick answers, friendly help, and care in every detail.

Worry-Free Travel

Enjoy peace of mind with dedicated Tour Hosts ensuring your comfort and security every step of the way.

How to Book A Vacation with Target Tours

1.

Choose Your Travel Preference
Are you interested in a Signature, Agricultural or Cruise Vacation?

2.

Select An Itinerary
Choose a tour and secure your spot with a deposit.

3.

Enjoy Your Vacation
Sit back and relax while we handle all the details.

A Brand You Can Trust

Target Tours has been delivering unforgettable, hassle-free experiences for over 15 years. Here’s what past travelers have to say:

Greetings from John & Lynn!

Since 2009, we’ve had the joy of helping travellers from our East Coast home, and from across Canada, explore the world beyond our shores.

We’re proud of our roots in Atlantic Canada, where warmth, friendliness, and a spirit of adventure run deep. And we’ve learned that no matter where you’re from in this country, there’s something special about discovering new places alongside fellow Canadians who share that same love of travel.

Whether you’re dreaming of the cobblestones of Florence, the majestic mountains of the Rockies, or cruising the Mediterranean seas, we’re here to make sure you enjoy a seamless, worry-free vacation with all the care and hospitality you’d expect from your East Coast neighbours. We look forward to hosting you on your next travel adventure!

John and Lynn
Founders, Target Tours

Upcoming Vacations

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GUIDE: 7 Costly Mistakes To Avoid When Booking a Vacation From Atlantic Canada

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5 Ways Farm Tours Give You a Competitive Edge

Agricultural Tours aren’t just vacations. They’re carefully planned, small-group trips where Canadian farmers like you visit innovative farms abroad, meet other producers, and bring home fresh ideas.

Learn how these tours can give you and your farm a competitve edge.

Payment Schedule

Pricing Options

Become a Target Tours Insider

  • Priority Access: Be the first to know about new vacations.
  • Insider Stories: Travel tales and behind-the-scenes moments from the road.
  • Smart Travel Tips: Practical advice to make every journey smoother.
  • Destination Highlights: Fresh inspiration to spark your next getaway.

By signing up you will be added to the Target Tours email list. You can unsubscribe any time. We respect your privacy and never share information with third parties.

Submitting this form is a booking request only. Your place on the tour is not confirmed until we have contacted you and payment has been received.

Once we receive your request, a member of our team will be in touch within one business day to review the details and guide you through the next steps.

Always well prepared and hitting the highlights for a variety of travelers can be challenging but Target Tours does it! Plus having a sense of humor and adventure goes a long way to the group having a great adventure and lots of fun!

Rilla, Italy & Greek Isles Cruise

Every detail is in place. John and Lynn go above and beyond to make the experience as comfortable, entertaining, educational and as FUN as is possible. The staff at TT certainly are a Team… there is no question or concern ever dismissed as being unimportant. Any minor ‘glitches’ that may occur during the tour are handled immediately by John and/or Lynn. They are so accommodating in making each individual comfortable while ensuring gathering as a group is equally as comfortable, organized and enjoyable!

Lynne, Italy & Greek Isles Cruise

Target Tours is a small company in the grand scheme of tour companies, but it truly stands out! Their connection with their clients feels genuine and personal. They clearly want to ensure you have a wonderful trip and come home with many fond memories! Will recommend this amazing company to all our family and friends!!

Darlene, Splendors of Italy

John and Lynn were amazing hosts. An overall positive, inclusive experience from the very first interaction with the company. Super friendly, easy going, accommodating and very caring. They went out of their way to ensure everyone felt included. A wonderful holiday that will stay with me for years to come.

Libby, Ireland Luxury Manor Royal

I’ve been wanting to go to Alaska for many years. I finally got there it was absolutely beautiful and exceeded all expectations. John and Lynn are the best. They kept us informed on everything we needed to do before the cruise and during the cruise. I highly recommend Target Tours. I certainly will be traveling with him again in the future.

Georgette, Alaska Hubbard Glacier Cruise

Target Tours is a very trustworthy, reliable company. They take care of all aspects of your trip from beginning to end. They make you feel like the most important customer from the time you enquire about a tour to the time they say farewell! Great job. Thank you. I will be a returing customer.

Nancy, Alaska Hubbard Glacier Cruise

Thank you for everything. From start to finish, your team works well together , is organized and very efficient paying attention to details which is important . The team is well led by John and Lynn, we appreciate them and their knowledge and experience which in turn gives us a trip of a lifetime filled with many memories that will last our lifetime.

Anna Marie, Splendors of Italy

Flexible Payment Terms

After you pay your deposit we’re happy to offer payment options to make it easier to look after the remaining balance of your trip. We can arrange monthly payments or you can call in and pay any amount at any time between deposit and final payment. Our only rule is that all funds must be collected before final payment. If you would like to set up monthly payments please indicate upon booking so we can share further details.

24/7 Online Booking

Booking has never been easier! With our new online booking system, powered by WeTravel, you can book your trip and pay your deposit with just a few clicks. Plus, you can even make an account to manage your booking, make payments, ask us questions and more!

Custom-Curated Experiences

All of our experiences are crafted from the ground up, thoughtfully designed to provide the perfect blend of must-see attractions, authentic journeys, and ample free time for your own personal discoveries. Each itinerary is carefully curated to ensure a unique and memorable journey, just for you!

7 Costly Mistakes Atlantic Canadians Make When Booking Vacations

Discover how to:


  • Save hundreds of dollars on flights, insurance, and hidden fees
  • Avoid hours of stress with expert packing and planning tips
  • Travel smarter with recommendations from veteran Atlantic Canadian travellers

Katlyn Aiello – Tour Administrator

“I’ve always been one to care about the little details, so being able to ensure our clients that their trip is taken care of and everything is in place so they can truly focus on living the experience they dreamed of is what drives me to do the work I do each day.”

As I’m sure most know by now, Katlyn is our Tour Administrator, and is the first person you connect with when you reach out to Target Tours. Katlyn was born and raised in Morell, PE and is a Holland College graduate with a certificate in Business Administration. Katlyn has a passion for travel, and building client relationships starting at the very first point of contact or inquiry. She pays close attention to the little details, and goes above and beyond to ensure everything is taken care of prior to departure.
In her spare time you can find her visiting with her friends and family, reading on the couch with her cat, or playing outside with her dog.

Justin MacPhee - Tour Operations Manager

“I am privileged to have the opportunity to help make other’s travel dreams a reality.”

Justin was originally part of the Target Tours team as a Tour Coordinator/Planner from 2014 to 2020 and, after a brief hiatus, he rejoined the team in 2024 as Tour Operations Manager. Justin graduated from UPEI with a major in Business Administration and a minor in Psychology and brings with him many years of experience in customer and client service. He has a love for travel, planning, and working to ensure details are taken care of.
Justin was born and raised in Montague but now resides in Charlottetown with his wife Miranda. In his spare time, Justin enjoys spending time with family and being outdoors by the water.

Lynn Dunphy

“There are many things in life to be thankful for, being able to live our dream is one that I hold close to my heart. We’ve been blessed with wonderful family and friends and the opportunity to see what lies beyond our front door.”

Lynn is the financial wizard for Target Tours. A born and bred islander, she is a Holland College graduate with Records of Achievement in Accounting Technology and Programmer/Analyst.
While Lynn keeps the finances for Target Tours in check, she also enjoys teaming up with John to host group tours on an assortment of fun-filled adventures. She really enjoys getting to know the Target Tours passengers and ensuring everyone is having a wonderful time.
As a career bookkeeper, her role in the beginning with Target Tours was a weekend job. She has spent over 35 years doing books in public and private business. In 2017 her dream became a reality, and she joined John full time in the business. This is where she belonged.
When Lynn is not adding numbers, she enjoys her golf outings, fitness, cooking and reading.
Lynn and John have two beautiful daughters, Sarah and Lindsay, son-in-law, Ben and their treasured granddaughter, Lily.

John Dunphy

“For me, watching the smiles on the faces of our passengers when they see their travel dreams come true is the biggest I am in the travel business.”

John has spent over three decades in the travel industry starting at The Travel Store (Island Travel). In 2009, he and Lynn created Target Tours from the basement of the family home in Morell, PE and built on his passion for motor coaches.

From simple day tours on PEI to more extensive tours to Europe, attention to detail and
organization combine for a memorable travel experience. John will act as Tour Director
for some of his favourite tours such as river cruises and Europe.

As well as planning tours, John sometimes travels with the group as a Tour Host making
sure all the little details are being taken care of.

John and Lynn have two beautiful daughters, Sarah and Lindsay, son-in-law, Ben and
their treasured granddaughter, Lily.