Since 2009, we’ve had the joy of helping travellers from our East Coast home, and from across Canada, explore the world beyond our shores.
We’re proud of our roots in Atlantic Canada, where warmth, friendliness, and a spirit of adventure run deep. And we’ve learned that no matter where you’re from in this country, there’s something special about discovering new places alongside fellow Canadians who share that same love of travel.
Whether you’re dreaming of the cobblestones of Florence, the majestic mountains of the Rockies, or cruising the Mediterranean seas, we’re here to make sure you enjoy a seamless, worry-free vacation with all the care and hospitality you’d expect from your East Coast neighbours. We look forward to hosting you on your next travel adventure!
John and Lynn
Founders, Target Tours
I’m John Dunphy, and along with my wife Lynn, we’re the founders of Target Tours.
My background in travel stretches back to 1987 when I began my career in the travel agency business. In 2006, I obtained my commercial motor coach license. Lynn and I led our first bus tour of excited fans to a NASCAR race in New Hampshire.
This became our “Aha!” moment as we watched the passengers’ smiling faces, saw them living out their dreams and forming new friendships. In that moment, we realized we had found our true purpose. It became clear to us that guided travel isn’t just a vacation – it’s a way to enrich our lives and experience travel with like minded people.
This revelation led me and Lynn to create Target Tours in 2009, with a mission to share the joy of simplified guided vacations with as many people as possible.
We would be remiss to not mention that throughout these years, our phenomenal team has been the cornerstone of our success. From the dedicated office staff to our enthusiastic and professional Tour Hosts, every member has played a pivotal role in shaping our company into what it is today.
Along the way, we’ve stayed grounded in the principles that shape how we work together and how we care for our guests. These values guide every decision we make at Target Tours.
At the heart of everything we do are values that ensure your travel experience is genuine, safe, and worry-free.
These values guide everything we do and they shape the kind of experience you’ll enjoy when you travel with us
From our very first tour, we’ve focused on one promise: travel should be simple, safe, and filled with meaningful connections. Here’s what you can expect when you join us:
Ready to experience the difference for yourself?
Behind every great journey is a team that cares deeply about your experience. Our dedicated staff works tirelessly behind the scenes to ensure your vacation is nothing short of extraordinary. Each member brings their own unique skills, experiences, and love for travel to the table. Together, we’re not just coworkers – we’re a family united by our passion for creating unforgettable journeys for our fellow travellers.
Let us introduce you to the friendly faces who will be taking care of you every step of the way.

“For me, watching the smiles on the faces of our passengers when they see their travel dreams come true is the biggest I am in the travel business.”

“There are many things in life to be thankful for, being able to live our dream is one that I hold close to my heart. We’ve been blessed with wonderful family and friends and the opportunity to see what lies beyond our front door.”

“I am privileged to have the opportunity to help make other’s travel dreams a reality.”

“I’ve always been one to care about the little details, so being able to ensure our clients that their trip is taken care of and everything is in place so they can truly focus on living the experience they dreamed of is what drives me to do the work I do each day.”
With our team by your side, you can travel with confidence—here’s a look at where we can take you next.
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“For me, watching the smiles on the faces of our passengers when they see their travel dreams come true is the biggest I am in the travel business.”
From simple day tours on PEI to more extensive tours to Europe, attention to detail and
organization combine for a memorable travel experience. John will act as Tour Director
for some of his favourite tours such as river cruises and Europe.
As well as planning tours, John sometimes travels with the group as a Tour Host making
sure all the little details are being taken care of.
John and Lynn have two beautiful daughters, Sarah and Lindsay, son-in-law, Ben and
their treasured granddaughter, Lily.
“There are many things in life to be thankful for, being able to live our dream is one that I hold close to my heart. We’ve been blessed with wonderful family and friends and the opportunity to see what lies beyond our front door.”
“I am privileged to have the opportunity to help make other’s travel dreams a reality.”
“I’ve always been one to care about the little details, so being able to ensure our clients that their trip is taken care of and everything is in place so they can truly focus on living the experience they dreamed of is what drives me to do the work I do each day.”
Agricultural Tours aren’t just vacations. They’re carefully planned, small-group trips where Canadian farmers like you visit innovative farms abroad, meet other producers, and bring home fresh ideas.
Learn how these tours can give you and your farm a competitve edge.
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Always well prepared and hitting the highlights for a variety of travelers can be challenging but Target Tours does it! Plus having a sense of humor and adventure goes a long way to the group having a great adventure and lots of fun!
Every detail is in place. John and Lynn go above and beyond to make the experience as comfortable, entertaining, educational and as FUN as is possible. The staff at TT certainly are a Team… there is no question or concern ever dismissed as being unimportant. Any minor ‘glitches’ that may occur during the tour are handled immediately by John and/or Lynn. They are so accommodating in making each individual comfortable while ensuring gathering as a group is equally as comfortable, organized and enjoyable!
Target Tours is a small company in the grand scheme of tour companies, but it truly stands out! Their connection with their clients feels genuine and personal. They clearly want to ensure you have a wonderful trip and come home with many fond memories! Will recommend this amazing company to all our family and friends!!
John and Lynn were amazing hosts. An overall positive, inclusive experience from the very first interaction with the company. Super friendly, easy going, accommodating and very caring. They went out of their way to ensure everyone felt included. A wonderful holiday that will stay with me for years to come.
I’ve been wanting to go to Alaska for many years. I finally got there it was absolutely beautiful and exceeded all expectations. John and Lynn are the best. They kept us informed on everything we needed to do before the cruise and during the cruise. I highly recommend Target Tours. I certainly will be traveling with him again in the future.
Target Tours is a very trustworthy, reliable company. They take care of all aspects of your trip from beginning to end. They make you feel like the most important customer from the time you enquire about a tour to the time they say farewell! Great job. Thank you. I will be a returing customer.
Thank you for everything. From start to finish, your team works well together , is organized and very efficient paying attention to details which is important . The team is well led by John and Lynn, we appreciate them and their knowledge and experience which in turn gives us a trip of a lifetime filled with many memories that will last our lifetime.